3. Be Bold
If you are a blogger: you are your own PR agent, marketing professional, and designer. In your personal life--absolutely be humble. But, when it comes to the brand you are trying to grow, be bold! Make your social icons large and easy to connect. People will get lost on subtly, especially if they are quickly clicking over from Pinterest.
Want your favorite blog post to get seen on Facebook? Spend $5 to boost the post. it will be worth it. In short: a nicely designed site might get famous on its own, but more likely it has a partnership with a strong marketer who knows what people want. Put on your business hat, read up on trends, and apply them to your site branding.
And don't be afraid to reshare, relevant old content on social media. Consider breaking down content by seasons, for example I reshare lemonade and picnic basket blog posts at the beginning of summer.
4. Be Authentic
Whether you share your sweet parenting stories on your site, or choose to look at your blog as strictly business: being authentic in your voice and writing goes a really long way. It takes practice, but you will find your voice as you continue to write!
Reflecting about your personal life can be a beautiful thing, but beyond your close friends and family you need to think "outward." Consider telling a personal story first, then ask: have you experienced this? How can you relate? And maybe give some tips to people going through a similar situation.
5. Engage your Audience
If your site is dedicated to social media tips, you will do well on Twitter. If you are design focused with awesome photography--you'll grow on Instagram. Marketers generally do well on Facebook and Pinterest. Use your strength to drive traffic to your blog.
For me, I connect the most personally through Snapchat and Instagram. They aren't the biggest traffic drivers, but I consider them my "friends" audience. Most of my site traffic comes from Facebook and Pinterest and I see those visitors as newer friends: I don't know them as well, and accordingly try to be more professional with my captions and text.