Pop-Up Vintage Shop

I'll be honest: writing blog posts is more time consuming than you'd think.

Creating an original idea, making sure it fits with your brand, photography, proper titles, copywriting, photo editing, SEO, social media promotion... It was for that exact reason that I put my Etsy shop on hold a little over a year ago. Up until then I spent my spare time at estate sales and thrift stores and sold things around the globe. I loved it, but listing, photographing, and shipping takes a lot of time. Especially when each product is different. I felt stretched too thin. And decided to put it on hold for the sake of this blog.

But....over the weekend, on a whim, I decided to reopen. I visited an estate sale and fell head over heels for some of the pieces there. It inspired me. I have more products to renew and list, but go ahead and hop on over to see a few curated pieces in the shop.

I plan to spend more time curating (focusing on home design vintage), and limiting my shop to 5-10 pieces at a time.

Thanks in advance for your support!

-xo, Julia

Four Ways to Succeed on Etsy

From time to time I am asked about opening a shop on Etsy. I began selling vintage goods in my shop in January of 2013. The platform easy to use, and the buyers are wonderful. So I thought it would be fun to share a few success tips! 

1. Develop a Network

Networking is so important. Start a Facebook page and Twitter handle for your shop. Share items on Instagram. My most loyal buyers are friends I have discovered through social media. Join teams on Etsy. The team I was a part of in Minnesota developed treasury lists (an example here). One of my items, a vintage baby blanket, ended up on the front page of Etsy through that team. It provided a lot of traffic to my shop and the blanket sold within hours. 

2. Take time with pictures

Etsy is a popular place to sell so put a unique spin on items. Add props and study other shop owner's style you admire. Natural light is always best, and you can't go wrong with a white backdrop. You can list up to 5 photos of each item and I recommend sharing at least 3. Your first picture should be square, eye catching, and look good in thumbnail size.

3. Describe and Tag

Tagging each item will produce a lot of traffic to your shop. If you item is aqua, mid century, or industrial tag it as such. Use all the tags that you can. Spend time writing the descriptor for your item. Explain the material, condition, and size. If it is vintage research the history of the item and share a sentence or two. Be sure to disclose any handmade or vintage flaws.

4. Budget your Time

But just be prepared to work hard, especially on the first few listings! The promptness of your response to buyers, how well you package, and how quickly you ship will affect your rating. Research and listing each piece takes time, as does photography. But It is also incredibly rewarding!

Have any other tips? Do you run a shop? Please share advice!